Every Business Needs a Website
Whatever your business will be in this day and age. Your customers will most likely inquire on whether you have a website so that they can get more information about your products/businesses. You are at a disadvantage against your competitors if you do not have one. Not only that, hosting cost these days are just downright dirt-cheap! In some instances, the cost of hosting a site per month is practically the cost of your grande latte with unicorn sprinkles. There’s really no reason why you don’t have a website. In addition, it’s practically free PR because of the low cost. Every business needs a website and I will go over some of the advantages, disadvantages, and resources to get your started!
Every Business Needs a Website
Advantages of Having a Website
- Gain Street Cred (or Credibility) – Probably one of the easiest ways to show your customers that you’re legit
- Saves you Money – As mentioned before, for the price of a grande latte, you can have your own PR platform.
There’s no way in hell you can run a newspaper ad for that price
- Bigger Market – The olden days, most businesses are conducted locally, but now your customers can be anywhere in the world
- Always Open – As long as your website is up, you basically have a store that opens 24/7. Always be prepared for those midnight impulse shoppers
- Inform Your Customer – This is a no brainer, but I feel this is probably the most obvious and important one.
Customers are visiting your website because they want to know if your product/business will solve their problems
Disadvantages of Having a Website
- Reliability and Uptime – If you’re not a server admin, chances are, you want to partner with a web hosting company that is reliable and has high server uptime, later in the article, I will provide you a list of web hosting services that I would recommend
- Spam – Like in any businesses, you’ll most likely get solicited with spam in your email inbox; however, most email services have done a good job in filtering spam out for you
I’m sure there are more, but ultimately, I feel the good outweighs the bad. Unless you want to live off-the-grid, then it’s probably best you shouldn’t have a website. 😉
But I’m Not Selling Anything, Do I Need a Website?
In my opinion, this is still unequivocally YES! This is how you build up your virtual street-cred. You can use your website to build up your portfolio pieces if you’re a developer or designer. If you’re a writer, you can blog on a topic that you’re passionate about, this both serve as a way to showcase your work and if you have a fanbase, you can decide on how you can monetize your fans when you’re ready. The possibility of what you can do with your website is limitless. BUT. You need to have a website first.
But I’m Not a Designer
No worries! We got you hooked up right here. Traditionally speaking, working with a design agency can be extremely costly if you have a tight budget, but with the power of the internet, it is much easier to find high-quality design for fraction of the cost if you know where to find them. The following services are tools that I have used personally whenever I am creating a new site for myself or for my clients.
Fiverr – this is a service where you can practically ask for help for how much? You guessed it! $5 a POP! Want a logo? $5. Need a website design? $5. Need a video with a British-accent voice-over? $5. I know I’m going off on a tangent here, but need a tarot card reading? $5! Head over to Fiverr and check it out!
ThemeForest – this is another site where you can find top-quality theme for your WordPress or stand-alone website. You can find some decent themes as low as $20. That’s about the price of a dinner date depending on where you are. There’s no way you can get a web designer to design a site for that price if you were to approach a design agency.
But I Don’t Know How to Code
For the most part, a lot of the web hosting services have made this process stupidly easy for us regular folks to build a website. In addition, there are many free online resources that teach you how to build a website. Most affiliates I know use WordPress to build their sites because it is fairly easy to get from 0 to 60 in that platform, but nothing stops you from learning how to code. In fact, I believe it’s a plus to know a little bit about coding if you have the time to spare. This will give you a newfound understanding on how the internet works.
Learing how to code is optional when you first get started, but you will dabble into code eventually in your affiliate career, unless you have deep pockets to hire someone else to do it for you
List of Top Hosting Providers
There are a lot of web hosting service on the internet, which one is right for you depends on how comfortable you are with technology. Rule of thumb, the more you rely on the technology to do things for you auto-magically, the harder it is to customize your site. The same is true, the more customize your site is (meaning more cool things you can do with your site), the higher the learning curve on the technology front. This is a double edge sword, I will provide you with a list of hosting providers that I would recommend from easiest (least technical) to the most customizable (technical heavy).
Wix.com – Wix offers user friendly interface where you easily drag and drop elements on your webiste. Totally free to try out the service.
bluehost – Slightly higher learning curve than Wix, bluehost is what I considered moderately easy in the technical spectrum. They offer free domain names, free site builders, 1 click WordPress install (trust me, this feature will save you lots of headaches as long as you’re not doing anything dangerous with WordPress), and 24/7 support. Hosting can be as low of $3.95/month! If you can forgo one day of your expensive latte, you got a month of hosting on your affiliate site and that site will keep generating cash for you 24/7!
1&1 Web Hosting – For the more technical and peeps who likes living life on the edge. 1&1 offers one of the most competitive pricing for domain names and web hosting. They even throw in private registration for FREE. Private domain registration usually costs around $10/year per domain name, so this can eat up your profit if you run multiple sites. 1&1 offers 12 months promotional rate as low as $0.99 (yes, under a $1), includes 100GB storage, 25 databases, 1 website, 500 email accounts, 1 domain name, SSL certificate, and 24/7 support. They also have WordPress hosting with similar competitive pricing if you’re interested in checking it out.
What is Private Domain Name Registration?
When you purchase a domain name, your contact information (name, address, phone and etc) gets attached to that domain name for identification purposes. This is available to the public by using the WHOIS command. If you value your privacy, web hosting services can register the domain on your behalf; thus, the contact information display when running the WHOIS command will display your hosting company information instead of your contact information. Usually, there is an annual charge for this service. Web hosting provider such as 1&1 offers this service for FREE.
I hope this article has educated you on why it is important that every business needs a website. I also hope the list of resources I have provided enable you to either jump-start or shorten your research. Now go out there and start creating websites. Please drop us a note if you have created something to anything. We love to see your work!
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